Meta Spend
$4,589.11
Production Leads
32
Exact-ID Leads
21 / 32
Active Pending
$354,928.59
Era-only outcomes
Approval, verbal intent, pending value, and cash are limited to leads created July 15 or later.
Approved
$0.00
Verbal Green Light
$72,342.86
All Pending
$374,845.27
Cash Collected
$0.00
Documented minimum: zero formally approved/collected for era-created leads does not mean zero eventual value. One $72,342.86 verbal kitchen opportunity remains pending. All pending value is $374,845.27; active-now value excludes one $19,916.68 deferred/Dead proposal.
Every production lead created in the window
Campaign/ad IDs are shown only when retained in the CRM. Missing IDs are not inferred.
| # | Lead | Created | Survey | Outcome | Campaign ID | Ad ID | Meta Ad | Pending |
|---|---|---|---|---|---|---|---|---|
| 1 | ERA-001 | 2026-07-17 | complete | Plans / estimate preparation | 120243190159560778 | 120246697710840778 | RT - CLEAN | What Happens Next | 2026-07-15 - Copy | — |
| 2 | ERA-002 | 2026-07-17 | partial | Pending proposal | 120243190159560778 | 120246697710810778 | RT - CLEAN | More Room Same Home | 2026-07-15 - Copy | $71,357.14 |
| 3 | ERA-003 | 2026-07-17 | complete | Dead / Lost | 120246673071220778 | 120246673082940778 | CLEAN | More Room Same Home | 2026-07-15 | — |
| 4 | ERA-004 | 2026-07-18 | complete | Pending proposal | 120246673071220778 | 120246673082940778 | CLEAN | More Room Same Home | 2026-07-15 | $54,571.44 |
| 5 | ERA-005 | 2026-07-19 | complete | Dead / Lost | 120243190159560778 | 120246697710810778 | RT - CLEAN | More Room Same Home | 2026-07-15 - Copy | — |
| 6 | ERA-006 | 2026-07-20 | complete | Estimate made · unpriced | UNAVAILABLE | UNAVAILABLE | IDs unavailable | — |
| 7 | ERA-007 | 2026-07-21 | complete | Dead / Lost | 120246673071220778 | 120246673082830778 | CLEAN | Kitchen Before-After | 2026-07-15 | — |
| 8 | ERA-008 | 2026-07-21 | unknown | Dead / Lost | UNAVAILABLE | UNAVAILABLE | IDs unavailable | — |
| 9 | ERA-009 | 2026-07-24 | complete | Dead / Lost | 120246796674250778 | 120246796674230778 | RT - | Kitchen Before-After | 2026-07-15 | — |
| 10 | ERA-010 | 2026-07-25 | complete | Pending proposal · verbal green light | 120246673071220778 | 120246673082830778 | CLEAN | Kitchen Before-After | 2026-07-15 | $72,342.86 |
| 11 | ERA-011 | 2026-07-26 | complete | Dead / Lost | UNAVAILABLE | UNAVAILABLE | IDs unavailable | — |
| 12 | ERA-012 | 2026-07-27 | unknown | Dead / Lost | UNAVAILABLE | UNAVAILABLE | IDs unavailable | — |
| 13 | ERA-013 | 2026-07-27 | complete | Dead / Lost | 120246673071220778 | 120246673082830778 | CLEAN | Kitchen Before-After | 2026-07-15 | — |
| 14 | ERA-014 | 2026-07-30 | unknown | Dead / Lost | UNAVAILABLE | UNAVAILABLE | IDs unavailable | — |
| 15 | ERA-015 | 2026-07-30 | unknown | Deferred/Dead · pending document | UNAVAILABLE | UNAVAILABLE | IDs unavailable | $19,916.68 |
| 16 | ERA-016 | 2026-08-03 | unknown | Pending proposal | UNAVAILABLE | UNAVAILABLE | IDs unavailable | $109,428.57 |
| 17 | ERA-017 | 2026-08-07 | complete | Appointment set | UNAVAILABLE | UNAVAILABLE | IDs unavailable | — |
| 18 | ERA-018 | 2026-08-07 | complete | Dead / Lost | 120246673071220778 | 120246673082940778 | CLEAN | More Room Same Home | 2026-07-15 | — |
| 19 | ERA-019 | 2026-08-09 | complete | Pending proposal | 120246673071220778 | 120246673082940778 | CLEAN | More Room Same Home | 2026-07-15 | $7,928.58 |
| 20 | ERA-020 | 2026-08-11 | complete | Appointment set | UNAVAILABLE | UNAVAILABLE | IDs unavailable | — |
| 21 | ERA-021 | 2026-08-11 | complete | Appointment set | UNAVAILABLE | UNAVAILABLE | IDs unavailable | — |
| 22 | ERA-022 | 2026-08-13 | complete | Pending proposal | UNAVAILABLE | UNAVAILABLE | IDs unavailable | $39,300.00 |
| 23 | ERA-023 | 2026-08-14 | complete | Dead / Lost | 120246673071220778 | 120246673082940778 | CLEAN | More Room Same Home | 2026-07-15 | — |
| 24 | ERA-024 | 2026-08-15 | complete | New lead | 120246673071220778 | 120246673082880778 | CLEAN | Bathroom Aspiration | 2026-07-15 | — |
| 25 | ERA-025 | 2026-08-18 | complete | Dead / Lost | 120246673071220778 | 120246673082830778 | CLEAN | Kitchen Before-After | 2026-07-15 | — |
| 26 | ERA-026 | 2026-08-19 | complete | Dead / Lost | 120246673071220778 | 120246673082940778 | CLEAN | More Room Same Home | 2026-07-15 | — |
| 27 | ERA-027 | 2026-08-20 | complete | Dead / Lost | 120246673071220778 | 120246673082830778 | CLEAN | Kitchen Before-After | 2026-07-15 | — |
| 28 | ERA-028 | 2026-08-26 | complete | New lead | 120247547241680778 | 120247547258820778 | TEST | Plans Ready | Homeowner Man | Aug 25 | — |
| 29 | ERA-029 | 2026-08-27 | complete | New lead | 120246673071220778 | 120246673082830778 | CLEAN | Kitchen Before-After | 2026-07-15 | — |
| 30 | ERA-030 | 2026-08-27 | partial | Contact captured · no job record | 120246673071220778 | 120246673082830778 | CLEAN | Kitchen Before-After | 2026-07-15 | — |
| 31 | ERA-031 | 2026-08-29 | partial | Contact captured · no job record | 120247547241680778 | 120247547258820778 | TEST | Plans Ready | Homeowner Man | Aug 25 | — |
| 32 | ERA-032 | 2026-08-29 | partial | Contact captured · no job record | 120247547241680778 | 120247547263710778 | TEST | Major Renovation | Homeowner Woman A | Aug 25 | — |
Pre-era leads closing during the window
Separate line — not Operator-era lead revenue: One lead created June 14 closed with a $26,157.17 approved order on July 30; $6,539.29 was recorded paid August 3.
A different pre-era customer received a revised approved document for $33,642.76 on August 14, but already had an approved order dated April 21. It is not counted as a new window close.
Meta spend by campaign
Insights API, inclusive dates July 15–August 31.
| Campaign ID | Campaign | Spend |
|---|---|---|
120243190159560778 | Retargeting Campaign | $237.10 |
120245082545950778 | CBC Remodeling Campaign - June 2026 | $37.73 |
120246672719780778 | July 2026- #2 | $120.39 |
120246673071220778 | CBC Remodeling Leads | Clean Tracking | Jul 2026 | $2,820.02 |
120246796674250778 | RT - CBC Remodeling Leads | Clean Tracking | Jul 2026 - Copy | $805.00 |
120247089141980778 | CBC Creative Lab | Cold | Aug 2026 | $187.00 |
120247547241680778 | CBC Qualified Static Creative Test | Aug 2026 | $381.87 |